About us
Hear Our Cape aaaa Love Song
About us
mountain and the sea.
Every festive season, we collaborate with a community of artists , makers and illustrators to enchant your holidays with delightful large-scale installations all around our precinct.
This
visual
feast
for
your
senses
pays
homage
to
much-loved
Cape
icons
like
the
mountain
itself
(and
its
cable
cars)
and
our
marine
paradise,
our
neighbourhood
Cape
Wheel
and
Clock
Tower,
the
colourful
Bo-Kaap
buildings,
Mouille
Point
lighthouse
and
the
region’s
unique
fauna
and
flora. So,
visit
our
waterfront
world
this
festive
season
to
hear
our
Cape
Town
love
song
as
it
rings
between
the
mountain
and
the
sea.
Celebrating
our
5th
Year
Launched in 2019 , JFA is a more relevant and representative festive season for Capetonians, South Africans and our international visitors to build cheerful memories around. Our V&A approach to this most wonderful time of the year proves that there is always a better, more joyful way of doing business.
About the campaign
Campaign
impact
lasting impact is fundamental to everything we do with
We
want
you
and
your
family
to
feel
inspired
as
you
enjoy
our
eye-catching
décor
all
around
the
neighbourhood.
But
creating
meaningful
and
long-lasting
impact
is
fundamental
to
everything
we
do
with
Joy
from
Africa.
We
do
this
with
a
two-pronged
strategy
that
prioritises
job
creation
and
skills
development
(as
we
work
with
our
community
of
makers)
and
sustainability
(with
a
focus
on
repurposing,
upcycling
and
conscious
sourcing).
Over
R20
Million
Investment
Since
2019
190+
Small
Businesses
and
Organisations
Commissioned
More than 1000 Crafters Involved
15+ Young Artists and Graphic Designers Mentored
Each Crafter Supports 3+ Indirect Beneficiaries
400 Tons Waste Repurposed Via Waste Recovery Plant